Entertainment marketing campaigns are a powerful way to connect your brand to popular culture. They are also a great way to reach Gen Z, who are often wary of traditional advertising and are more likely to share content they find entertaining.
The key to creating an effective entertainment marketing campaign is finding the right approach for your brand. This involves identifying your objectives and working with an entertainment partner that understands your brand and knows how to create the best entertainment strategy for your goals.
Embrace the power of influencers
Influencers can be one of your most valuable assets as part of an entertainment marketing campaign, especially when they’re working in collaboration with brands that are a match for their audience and style. Whether it’s an entertainment influencer or a beauty influencer, these partners are able to share branded content that is engaging, binge-worthy, and easily shared on social media.
Incorporating an influencer into your marketing strategy is a great way to get your content in front of the right people, and can also help you build relationships with your audience by delivering an authentic experience. Influencers are also more likely to have an affinity for the content they’re sharing, which can boost your engagement rates and brand loyalty.
Consider using a character in your campaign
When promoting a book or movie, choosing a character with a personality that appeals to your audience is a great way to attract more interest. For example, you could create a Twitter stream or Google hangout with the character, and then use a social media expert to curate the content.
Celebrity endorsements are another popular type of entertainment marketing. They can be a powerful way to connect your brand to celebrities in your target market, and they can also give you social proof that your brand is trustworthy. However, be careful when using celebrity endorsers because they are not always inherently trustworthy, and you may need to be more creative in ensuring your relationship with a celebrity is rooted in a positive brand experience that will stand the test of time.
Product placement is a classic entertainment marketing strategy that’s often used in television shows and movies to promote products and services without directly advertising the content. Studies have shown that consumers are more responsive to product placement than ads, and it can help increase brand awareness in a more natural way.
Educate audiences on health issues with entertainment education
The popularity of entertainment education has grown in recent years as people have become more interested in healthy lifestyles. This is because entertainment media is a powerful tool for educating audiences on a variety of topics, including cancer prevention, flu vaccinations, and AIDS awareness.
While there are a few different strategies for implementing an entertainment-education campaign, the most common are product placement and social media promotion. Unlike direct commercials, which can feel like an ad, product placement and social media promotion are more subtle and come off as an extension of the show or movie.